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14th November 2008, Singapore - AsiaSoft Online Pte Ltd (“Asiasoft”), the leading publisher of Massively-Multiplayer Online Games (MMOGs) in Southeast Asia today announced the Singapore release of Wrath of The Lich King® at the newly opened Game Haven, the former SAFRA Town Club. |
The WoW phenomenon
In October 2008, World of Warcraft® achieved a new record of 11 million players worldwide, making it the most popular subscription-based Massively-Multiplayer Online Role-Playing Game (MMORPG) globally. The milestone was reached right before the beta test for Wrath of the Lich King®, World of Warcraft®'s second expansion, neared completion.
The latest expansion introduces an enormous amount of new content to the game, including its first-ever hero class - Death Knight to battle in a new battleground with siege warfare on a brand new continent, Northrend; a level cap increase to 80, complete with a new achievement system; new profession – Inscription; new mounts, creatures and ability to customize the looks of one’s avatar.
Supporting the local gaming community
“We are very privileged to launch the Wrath of The Lich King® with our partners; Razer, AMD, Game Haven, Out of the Box, Philips and StarHub,” said Mr Ng Kok Khwang, Marketing Director of AsiaSoft Online Pte Ltd. “We are deeply committed to providing the local gaming community with quality content. To meet this commitment, we have flown in 30,000 boxsets of the Wrath of The Lich King® for the community.”
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The initial pre-order allotment was sold out within days of being made available and these players will collect their expansion packs at Game Haven. During the launch, Game Haven will be packed full of games and lucky draw chances to win prizes such as limited edition Lich King’s Frostmourne replica, Collector’s Edition of Wrath of The Lich King®, Razer gaming mice like the Razer Lachesis, the Razer DeathAdder, the Razer Diamondback 3G and the Razer Krait, AMD processors, ATI Radeon™ card, and Philips MP3 players.
“To further our commitment to serving the local gaming community, we have revamped the site to include other Blizzard titles - http://www.playpark.net/blizzard - to provide interesting and meaningful local content to gamers, and to provide an avenue through which gamers can come together and organise activities,” added Mr Ng. |
“With this collaboration, “World of Warcraft® gamers can now enjoy the unparalleled graphics capabilities of our ATI Radeon™ graphics products that deliver a superb, all-round gaming experience. Visually-rich games such as the Wrath of The Lich King® employ the use of latest graphics technology and ATI Radeon™ solutions ensure that gamers enjoy The Ultimate Visual Experience™,” said Mr. Ryan Sim, Country Manager for Singapore, AMD Far East Ltd.
“Game Haven is pleased and privileged to be a key partner for the launch of Wrath of the Lich King. We look forward to hosting more of such events in the future and attract more gaming enthusiasts and NSmen and their family to this new gaming facility by SAFRA,” said Ms Kris Ho, Senior Director (Special Projects), SAFRA National Service Association.
In conjunction with the launch of the Wrath of the Lich King® expansion set, Razer has customized the Omega speed edition of the Razer Goliathus gaming mat with the Wrath of the Lich King® symbol superimposed on the new continent and Northrend WoW map. This limited edition Razer Goliathus gaming mat will be given away free with every pre-order of the expansion pack.
“We are pleased to partner with AsiaSoft on the launch of the Wrath of the Lich King® expansion set. It is a massively awaited global release and in Singapore, 30,000 gamers will be able to game at their best with the exclusive limited edition Lich King version of the Razer Goliathus Speed gaming surface which we have included free with every pre-order,” said Robert “Razerguy” Krakoff, president of Razer.”
Recognizing that every gamer has a different gaming style with different profiles, the highly adaptable Razer Goliathus Speed Edition successfully melds the full-scale speed, acceleration and razor-sharp responsiveness of hard mats with the precise control and comfort offered by uncoated soft pads.
Pricing and Availability
World of Warcraft®: Wrath of The Lich King® retails for SGD69.90.
About Asiasoft Online Pte Ltd
AsiaSoft Online Pte Ltd publishes Massively-Multiplayer Online Games (MMOGs) in Singapore and Malaysia. Incorporated in 2004, AsiaSoft Online Pte Ltd assists game developers to tap onto the growth potential of the South-East Asia region.
AsiaSoft Online Pte Ltd publishes “MapleStory”, “Audition”, “GetAmped”, “Grand Chase”, “CABAL Online”, “Richman Online”, and distributes “SilkRoad Online”. AsiaSoft Online Pte Ltd is also the Official Distributor for Blizzard Entertainment’s record breaking title “World of Warcraft”.
AsiaSoft Online Pte Ltd is part of the AsiaSoft group of publishing companies with a presence in Singapore, Malaysia, Thailand and Vietnam serving over 15 million registered gamers.
Committed to developing the regional online gaming community, AsiaSoft Online Pte Ltd works with content developers and industry partners to entertain and engage casual gamers and netizens. Content localization, marketing and game service management are deployed by specialized and dedicated professionals, for game developers, in an integrated services platform.
About the Razer Group
Headquartered in Carlsbad, California, Razer™ collaborates with gamers to develop, manufacture and market cutting-edge gaming peripherals utilizing proprietary technologies that give gamers the competitive edge. Razer products have earned critical praise and won multiple awards from around the world for their precision, sensitivity, usability and distinctions in product design. Razer’s products have a reputation for being the leader in gaming peripheral technology, with every single product engineered to near perfection. For more information, please visit www.razerzone.com.
Razer - For Gamers. By Gamers.™
About Game Haven
Game Haven aims to provide a one-stop e-gaming hub for NSmen who are dedicated gamers. It is one of the micro clubs identified by SAFRA to reach out to the younger NSmen by meeting their lifestyle needs. Comprising 6 storeys, Game Haven is possibly one of the largest gaming centres around, housing more than 160 latest computers and 12 gaming consoles. Other facilities include six entertainment rooms to cater for personal or corporate gatherings, two mass gaming arenas engineered to meet the requirements of gaming tournaments, and various F&B outlets.
Game Haven is a new e-gaming facility jointly managed by SAFRA National Service Association, Rapture Gaming Pte Ltd, Asteriod Cyber Pte Ltd and Video-pro Pte Ltd.
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